Your customers want instant feedback and satisfaction, and Instagram Stories delivers. Instagram Stories allows you to post a photo or video to Instagram that will only be viewable for 24 hours, after which it will disappear entirely.
The concept behind Instagram stories is that they are easily shareable, and since they are only accessible for 24 hours, people are encouraged to quickly view them.
For businesses, stories have great potential and if used correctly can be used to promote your business.
Introduce a normal day to the life of your business
A smart way to use Instagram Stories is to post videos of the routine, day-to-day processes of your business. You can add helpful subtitles to describe what is happening to the audience. This works best for companies with interesting products that can be featured in photos or videos. For example, a restaurant might post their Instagram story with a popular dish that will attract customers.
Share discounts or special offers
You can use Instagram stories to offer customers discounts or special offers. Simply promote the discount through an attractive image or you can create a quick promotional video and upload it. Make sure your audience knows that the offer is only valid for 24 hours. This will motivate people to share your Instagram story with as many people as possible.
Show your product being used
Upload photos or videos of your product in use. Many companies already use this strategy. If you upload a great video, you can get people to buy your product.
Celebrate a professional achievement
If your company wins an award or achieves an important milestone, share it with a story. Even a simple video of a staff member speaking into the camera can really help sell that your company has achieved something. This is a great way to give your business some personality and pique some customers’ interest in your business.
How to create Instagram stories
Click the plus sign in the top left corner of your Instagram feed. Then tap the circular button that appears at the bottom of the screen to take a photo with your smartphone, or long-press it to record a video.
To add a filter, simply swipe left or right and choose from the various options provided. Tap the checkmark at the bottom of the screen to add your story. You can choose who can see your story by clicking the three dots in the bottom right corner and selecting “Story Settings.”
Instagram has more than 700 million active monthly users and its popularity continues to grow as smartphone cameras get better at taking high-quality photos and videos.