The benefits of animated videosTECHNOLOGY 

The benefits of animated videos

You’re doing everything you’re supposed to do to get clients. You have optimized your website, your SEO positioning is excellent, the Adwords or Facebook Ads campaigns work, and your content fits perfectly.

However, the conversions and the real clients do not arrive. Why? Because you need an animated video for your company and knows the value well.

Why do I need an animated video?

At our Mandreel Agency, we think there are two clear reasons animated videos can work better for your corporate video than those with real characters: both sides of your brain.

The left side loves animation as it summarizes concepts and clarifies everything with icons, graphics, and outlines, saving time and effort. Complex messages turn into clear ideas, with little “blah blah blah” and more useful content.

Even though it should be more likely to see people and not animation, the right side prefers animation. Why? Because the animations, unless the actors that appear in the video are very good, are more human, touch our feelings more and entertain the eye. They are more visual.

The 5 benefits of animated videos

Now that you know why you need them, let’s get to the real topic of this article: what are their benefits? What will they bring me for my business? Will they help me sell more? All the answers to questions are at

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The animations are simple, colourful, and moving. This allows the eye not to “suffer” when seeing them, to feel comfortable with them, and even be attracted by their simplicity. Why do you think children love cartoonsBelieve it or not, our eyes continued to work as we were children.


Animation, with its simplicity, allows any message to be conveyed in the simplest and closest way. A graphic that at first glance might seem inexplicable becomes a fun animation that is understood in 5 seconds.


If we use actors, the people who see our video could say, I don’t look anything like, or « it seems that this product or service is for people of another age. All for having chosen an actor who was simply going to play the role designated for the video.

Animation is much more open. Although you should choose a representation of your target audience, using one will avoid becoming too focused or reflecting any rejection for having chosen one type of actor or another.


It is sometimes thought that animated videos do not fit with a company. “They are not very serious,” some think. They are wrong.

Ben Affleck’s Oscar-winning film, Argo, begins by explaining the entire story with animated characters. And precisely, the story it tells is not unserious.

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When you make a video, be it advertising, explanatory or corporate, you have to make it very clear what your brand is and who is behind it. You can incorporate logos and colours and even dress the characters with elements reminiscent of your brand in an animated video.

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Compared to a video with real characters, the number of possibilities is much broader. You can use whatever you imagine in an animated video for companies.

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