The dynamics of digital marketing have been evolving continuously over the past decade. Out of all the forms of digital marketing, social media has become an inevitable part of the digital marketing world. There are multiple social media platforms such as Facebook, Instagram, YouTube, and Twitter. Out of all the mediums, Instagram seems to be one of the most preferred platforms for businesses to market their products to their target audience. In fact, as per statistics, there are almost 200 million business profiles using Instagram worldwide.
However, you as a digital marketer or business owner might also agree with the fact that pitching on Instagram is not a piece of cake. With so many brands and businesses running on Instagram, it often becomes difficult to stand out from the crowd and build the authority of your brand.
Moreover, once you successfully establish your authority on Instagram, it helps to grow your user base. Along with this, it also contributes to enhancing the overall growth and profitability of the company. Hence, all you need to do is put some actionable strategies into the play that can assist you in standing out from the crowd.
But the question that comes into the mind now is what can be the top worthwhile strategies that can assist you in creating or enhancing your brand authority on Instagram?
If you are here with a similar question, don’t worry, we got you covered! This blog will effectively solve your biggest query and will suggest some of the actionable strategies that can assist you in enhancing the brand authority on Instagram.
5 Fool-Proof Tactics to Increase Brand Authority on Instagram
- Engage With Unique content
With so much information on Instagram, people often crave unique content. In such scenarios, one of the best ways to build authority on Instagram is to present yourself with unique content.
One of the effective strategies that be used to create engaging and unique content is to utilize real-time marketing also known as newsjacking. To define, real-time marketing or newsjacking refers to the content created by brands using the latest or trending news on social media.
This will assist you in getting the unique and latest content that will attract your target audience in the most organic way. If you get successful in delivering engaging content to your target audience, it will automatically encourage your target audience to share and engage with the post.
You can use various forms such as image, text, audio, and video to deliver your unique content to your target audience. However, we are all very well aware of the fact, that when it comes to Instagram, videos are the best friend of businesses. To substantiate, as per statistics, Instagram videos get 2 times more engagement than image posts.
Hence, in order to present your unique content, the most effective medium on Instagram is videos. You can create multiple advertisements, explainer videos, and how-to tutorials in short or long video content in order to effectively engage your target audience. This will assist you in enhancing your online presence. The more the audience will engage with your content it will add to the brand authority on Instagram.
- Collaborate
Collaboration is the new buzzword that is running around on Instagram and it is even one of the most effective strategies for enhancing your brand authority on Instagram. To elaborate, there are two types of collaboration that you can work out on Instagram.
- Collaboration with influencers
We are all very well aware of the fact that influencer marketing is on the rise. In fact, as per a report, influencer marketing is anticipated to reach USD 24.1 billion by 2025.
Moreover, today’s generation believes in the recommendations given by their favorite influencers. To substantiate, as per statistics, 80% of the consumers have actually made a purchase from a brand after receiving a recommendation from an influencer. Hence, using influencer marketing on Instagram will only bring you benefits.
However, you need to make sure that you should always go for industry-based influencers rather than going for popular influencers. The reason behind the same is that through industry-oriented influencers, you will actually target the audience that can potentially be your customers.
- Collaboration with other businesses
We all are very well aware of the legitimate partnership between McDonald’s and Coke and this is how collaboration between businesses works. Their partnered posts on Instagram not only allow them to enhance their online presence but will also allow them to pitch their products to each other’s target audience.
However, while collaborating with businesses you should focus on the brand that compliments your business. This will bring out some of the best and most attractive deals for your customers. This way you can effectively build your brand authority on Instagram. This will further contribute to the attainment of the SMART goals of your business.
- Leverage Social Proof
In the world of social media, it is an undeniable fact that seeing is believing. This implies that your target audience will not purchase from you until they see valid proof.
That being the case, to present valid proof to your target audience, nothing can be better than leveraging user-generated content. To substantiate, 71% of customers claimed that reviews generated by existing customers make them feel more secure about their purchase decision of a particular product or service.
To get us all on the same page, here is a quick definition of UGC, “Any type of brand-centric content that is shared by customers and is further used by brands in order to attract new customers is called user-generated content .”
User-generated content will give assurance to your new customers that your existing customers are happy and satisfied with your product and service. This will encourage your new customers to make a purchase from your business.
Along with this, UGC will assist you in proving the authenticity of your product and service. This will further encourage your target audience to trust your business. Along with this, getting feedback from your customers will assist in the self-improvement of your business as well.
Hence, you can effectively leverage your UGC in creating engaging testimonials and experiences in the form of video, audio, text, or images. This will assist in engaging your Instagram audience and enhancing your brand authority in the most effective manner.
- Sell directly
Did you know that every 1 of 2 people have used Instagram to discover new brands? Fascinating, isn’t it? However, discovering products on Instagram and finding their website, and then making a purchase gets a bit complicated.
This is where the role of the ‘Instagram shop’ will come into play. Through the Instagram Shop feature, you can provide your target audience hassle-free experience of purchasing from your business.
To continue, creating a hassle-free experience for your customers will assist in contributing to their overall customer experience and satisfaction with your business.
Enhanced satisfaction and happiness will further contribute to creating a positive customer prescription. It will assist in enhancing your overall brand authenticity and authority on Instagram.
- Automate through AI
Artificial intelligence has been proving itself a game-changer in almost every aspect of different industries and digital marketing is no exception. The utilization of AI to automate various functions of Instagram can be one of the most effective and efficient ways to build brand authority on Instagram. Detailed elaboration of benefits that you can avail from using AI on Instagram has been given below.
- Powerful Insights – One of the significant ways to enhance authority on Instagram is to be a customer-centric brand. In order to make that happen, it is essential for you to work and improvise according to the needs and demands of your target audience. That being the case, AI can effectively help you in extracting some actionable insights and feedback from the interaction of your target audience with your Instagram handle.
Taking significant actions to improve your product according to the customer interaction or feedback will assist you in enhancing the efficiency of your business and your overall Instagram marketing. If you get successful in coming out as a brand that cares and works on the feedback of customers it will lead to positive customer perception. This will further enhance the overall brand authority of your business on Instagram.
- Chatbots
AI-based chatbots can instantly respond to the queries and questions of your target customers that land up on your Instagram page. Thanks to the natural learning process of AI, chatbots can stimulate human communication and can diligently respond to their questions.
This 24*7 availability for your customers will contribute to creating a positive reputation for your business on Instagram. This can further contribute to enhancing the brand authority on Instagram.
Hence, keeping all in account, it can be safely said that AI will only positively contribute to enhancing your brand awareness and authority among your target audience on Instagram.
To encapsulate, it is an undeniable fact that the majority of your target audience and potential customers are active on Instagram. Hence, it is crucial for you to build brand authority on the platform to grab the attention of your major target audience. Moreover, the above-given strategies will effectively assist you in accomplishing the mission of building the authority for your brand on Instagram.
