If you’re a business owner in the United States, you know that search engine optimization (SEO) is essential to your success. You may also know that SEO is always evolving, and it can be difficult to know where to start when choosing an SEO agency. Don’t worry, we have some advice!
Step 1 – List Your Needs
Before you start looking for an agency, it’s important to list your needs. What do you want to achieve with SEO? Do you need help with keyword research? On-page optimization? Link building? Local SEO? Make a list of the things you need help with, and use it as a guide when speaking to potential agencies.
For example, you may already have skills within your team to do keyword research, but lack the time or knowledge to implement the changes on your website. In this case, you would want an agency that specializes in on-page optimization and link building. While some businesses need a little support, others want an SEO company to look after everything SEO-related.
Step 2 – Do Your Research
Now that you know what you need, it’s time to start your research. A good place to start is by asking for recommendations from other businesses in your industry. If they’re happy with their results, chances are you will be too. You can also search for agencies online and read reviews from past clients – the internet is filled with reviews and testimonials for all businesses, you just need to find them.
During the research phase, list the companies that offer the services that you desire. After all, there’s little use choosing a company that won’t help in the way you need. An SEO company called King Kong is turning heads right now for its approach, so look for companies that are making an impact in the industry.
Step 3 – Talk to Multiple Services
This is your decision – you can talk to as many or as few companies as you like. It’s a good idea to at least speak to three different services though, as this will give you a good idea of what’s out there. It’s also worth getting a feel for the person you’ll be working with, as this can make all the difference in the world.
When an SEO agency is supposed to be fighting for your custom, they should pick up the phone when you call and be happy to answer any questions you have. If they’re not, then they’re probably not the right company for you because imagine what will happen when you are a customer.
Step 4 – Make Your Decision
After you’ve done your research and spoken to a few different companies, it’s time to make your decision. This can be tough, but you need to go with your gut feeling and the service that will offer the most value to your team. With this in mind, get your team involved in the decision-making process and make sure everyone is happy with the final choice.
If you follow these steps, then you should have no problem choosing an SEO agency that’s right for your business. Just remember to take your time, do your research, and ask plenty of questions. With the right company, you won’t have to pay for services you don’t need and the results will speak for themselves!