Thanks to technology, comparison shopping is faster and easier than ever before. Many within the younger generation may not remember the days before technological advances. This was when comparison shopping involved going physically into a store or calling multiple businesses when trying to get the best prices or the most features in a product or service they were looking for. Today, it’s often as easy as doing an internet search and then looking for comparison sites where they can get all the information they need, along with some they didn’t even realize they needed.
How Comparison Sites Are Formatted
With a great deal of attention being given to the customer experience (CX) and user friendly websites, you might want to look at this First Line Benefits comparison with InComm products. This is formatted as a table with clearly visible categories. You can compare features between both providers which makes it possible, with just a glance, to see which of the two has more options to choose between. It makes it possible to compare providers at just a glance and that is something that is a recent development within the past few decades. It only stands to reason because that is how long the internet, as we know it, has been around.
Availability of Further Research If Necessary
Then, as long as you are already online, if there is something you need further clarification on, you can simply switch over to a search engine to find any other information about the products being compared. You can find customer reviews to see what they have to say about the brands being compared, customer service and any other information necessary to help make your buying decisions easier. Also, you can find professional product reviews but the one thing to be cognizant of is whether or not they are paid reviews. It goes without saying that paid reviews are probably anything but impartial and, sadly, there are also fake consumer reviews as well.
The Social Approach
There is one other thing we have in the 21st century that was never available before, and again we have the internet to thank for that. We have social media. Nothing goes viral as quickly as something posted by a dissatisfied customer. If you want to see how products perform or services are rendered, check out social media. Twitter and Facebook would be your best sources. These are the two social sites that see them most viral posts, many of which are leveled at businesses that didn’t meet their expectations.
What this all boils down to is the fact that technology within the past few decades has advanced to such a state that there is nothing that can’t be determined online. From data analytics to customer satisfaction, and everything in between, the 21st century will be seen as the dawning of a new age in consumer awareness. Now that you understand how to do a bit of comparison shopping with the technology at your disposal, it will be interesting to see if that’s something you would have determined had you not had the benefit of technology.
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